Just ahead of the holiday season, Google is wrapping new Google+ features and updates, including a few specific to its pages for brands and businesses. “Some of these were on nearly…
Just in time for the holiday shopping surge, Google today introduced two new tablet-specific ads for marketers. Citing recent internal research, Google says that consumers are not only doing more shopping…
You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is,…
Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According…
Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation. According to documents…
Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400…
Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived. The company said…
Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that…
Search for “fried turkey” on YouTube and you’ll see plenty of “how-to" (and, perhaps more life-savingly, “how not to”) videos. But this Thanksgiving, you’ll see more of something else: ads…
Two quarters into its run as a public company, Internet radio service Pandora is showing that it knows how to build momentum, but questions about its future still weigh on…
