Ki Mae Heussner

Google+ Pages Updated for the Holidays

Updates include multimanager support, new notifications

Just ahead of the holiday season, Google is wrapping new Google+ features and updates, including a few specific to its pages for brands and businesses. “Some of these were on nearly…

Google Launches New Tablet Ad Formats

Consumers have higher expectations for advertising on tablets, says Google

Just in time for the holiday shopping surge, Google today introduced two new tablet-specific ads for marketers. Citing recent internal research, Google says that consumers are not only doing more shopping…

Sound-Triggered Smartphone Ads Seek You Out

New platform could make location-based targeting simple and automatic

You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is,…

Why Geolocation App Users Matter to Marketers

6 percent of U.S. online adults use Foursquare-like location apps

Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According…

Zynga Prices IPO at $8.50 to $10 a Share

Public debut could raise $925 million

Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation. According to documents…

Google’s Admeld Deal Gets the Green Light

Dept. of Justice approves $400 million acquisition

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400…

Twitter Tests Self-Serve Platform With Advertisers

'Our goal is scale,' says company

Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived. The company said…

Is Targeting Killing Content Advertising?

Despite surge in ad tech, context is still critical

Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that…

Brands Cash In on 'Fried Turkey' Searches

Searches for deep fryer fowl up 615% since October

Search for “fried turkey” on YouTube and you’ll see plenty of “how-to" (and, perhaps more life-savingly, “how not to”) videos. But this Thanksgiving, you’ll see more of something else: ads…

Pandora Beats the Street, but Shares Slip

Ad revenue up 102% year over year to $66 million

Two quarters into its run as a public company, Internet radio service Pandora is showing that it knows how to build momentum, but questions about its future still weigh on…