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Ki Mae Heussner
IAB Promotes David Doty to EVP Doty to oversee brand marketing, research

The Interactive Advertising Bureau has named David Doty, former svp and CMO, to the new role of evp and CMO. In an announcement today, the IAB said that Doty will work…

December 21, 2011, 12:45 PM EST

Kindle Fire Outpacing First iPad Amazon tablet's ad impressions have grown 19% daily since launch

Despite mixed reviews in the media, momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the…

December 20, 2011, 11:56 AM EST

Google+ Pages Updated for the Holidays Updates include multimanager support, new notifications

Just ahead of the holiday season, Google is wrapping new Google+ features and updates, including a few specific to its pages for brands and businesses. “Some of these were on nearly…

December 19, 2011, 11:38 AM EST

Google Launches New Tablet Ad Formats Consumers have higher expectations for advertising on tablets, says Google

Just in time for the holiday shopping surge, Google today introduced two new tablet-specific ads for marketers. Citing recent internal research, Google says that consumers are not only doing more shopping…

December 8, 2011, 1:00 PM EST

Sound-Triggered Smartphone Ads Seek You Out New platform could make location-based targeting simple and automatic

You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is,…

December 7, 2011, 6:35 AM EST

Why Geolocation App Users Matter to Marketers 6 percent of U.S. online adults use Foursquare-like location apps

Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According…

December 6, 2011, 3:40 PM EST

Zynga Prices IPO at $8.50 to $10 a Share Public debut could raise $925 million

Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation. According to documents…

December 5, 2011, 12:35 PM EST

Google’s Admeld Deal Gets the Green Light Dept. of Justice approves $400 million acquisition

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400…

December 2, 2011, 4:11 PM EST

Twitter Tests Self-Serve Platform With Advertisers 'Our goal is scale,' says company

Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived. The company said…

December 1, 2011, 2:24 PM EST

Is Targeting Killing Content Advertising? Despite surge in ad tech, context is still critical

Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that…

November 30, 2011, 6:11 PM EST

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