Hoping to give marketers more ways to leverage their follower network on LinkedIn, the Mountain View, Calif., company today rolled out two new targeting and analytics products. LinkedIn Targeted Updates gives…
At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook…
Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty products—is…
Zite, the personalized news reading app owned by CNN, is getting cozier with publishers. Starting today, the Flipboard-esque app which algorithmically tailors content to suit each reader's taste, will provide users…
Advertisers looking to leverage location to reach consumers are getting a new option. At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a…
Privacy-conscious consumers who want to opt-out of mobile ads may be finally getting a solution—or at least the beginnings of one. At the ad:tech marketing conference in San Francisco on Tuesday…
In October when Yahoo launched a slate of original Web videos, the company announced that it wanted to be the “broadcast network of the digital age.” It was an ambitious…
In the expectation game of public markets, mobile ad network Millennial Media is off to an impressive start. After making its public debut this morning at $13 a share, the company's…
If you're an automaker-turned-tech company, do you unveil your latest product with a press conference in midtown Manhattan? Nah, apparently that's passé. You rent a swanky SoHo loft and hire a…
Apple is apparently cracking down on mobile privacy. But that crackdown may be inadvertently causing a shift in mobile targeting tactics, which may be better or worse for privacy-concerned users…
