Ki Mae Heussner

LinkedIn Launches New Ad Tools for Targeting Followers

New updates enhance targeting and analytics options for marketers

Hoping to give marketers more ways to leverage their follower network on LinkedIn, the Mountain View, Calif., company today rolled out two new targeting and analytics products. LinkedIn Targeted Updates gives…

Sponsored Filters? How Facebook Could Monetize Instagram

Marketers hope $1B acquisition means better Facebook mobile ad products

At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook…

Birchbox Grooms New Service for Guys

Online shopping and sampling service for women's beauty products expands service to men

Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty products—is…

Zite Gives Publishers More Visibility With New Program

Partners include The Daily Beast, The Next Web, CNN

Zite, the personalized news reading app owned by CNN, is getting cozier with publishers. Starting today, the Flipboard-esque app which algorithmically tailors content to suit each reader's taste, will provide users…

Geotargeted Push Notifications Coming to a Phone Near You

New service combines personalization, time and context for targeting

Advertisers looking to leverage location to reach consumers are getting a new option. At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a…

TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool

Looks to make it easier for consumers to opt-out of mobile ads

Privacy-conscious consumers who want to opt-out of mobile ads may be finally getting a solution—or at least the beginnings of one. At the ad:tech marketing conference in San Francisco on Tuesday…

Yahoo Goes All In on Web Series Wager

Company renews fall shows, rolls out three new series. But can Yahoo hold its own in a crowded space?

In October when Yahoo launched a slate of original Web videos, the company announced that it wanted to be the “broadcast network of the digital age.” It was an ambitious…

Millennial Media Stock Doubles on IPO

Shares in mobile ad network hit $27 on first day of trading

In the expectation game of public markets, mobile ad network Millennial Media is off to an impressive start. After making its public debut this morning at $13 a share, the company's…

Advertising Meets Immersive Theater in OnStar Demo

GM's OnStar demos its move into the home—with fake family

If you're an automaker-turned-tech company, do you unveil your latest product with a press conference in midtown Manhattan? Nah, apparently that's passé. You rent a swanky SoHo loft and hire a…

Apple Stirs Up Mobile Privacy Debate

Cracking down on personalized mobile targeting may lead to more questionable tactics

Apple is apparently cracking down on mobile privacy. But that crackdown may be inadvertently causing a shift in mobile targeting tactics, which may be better or worse for privacy-concerned users…