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Ki Mae Heussner

Study: Apple's Device ID Change Could Hurt Ad Revenues for App Developers

Company urged to find alternative

Since the news last month that Apple had started rejecting mobile applications that access UDIDs (unique device identification numbers), the mobile ad world has been racing to come up with…

Apple Keeps Momentum With Record Quarter

CEO Cook discusses iPad adoption, China, patent litigation

Going into Apple's earnings call today, some analysts said the company needed to post exceptional results to show Wall Street that it was still climbing. And it looks like Apple…

Subscription Startup Citrus Lane Wins Over New Moms—and Investors

Founders take aim at $40B baby goods industry

The subscription e-commerce model is getting yet another vote of confidence. Citrus Lane, a startup that sends age-appropriate care packages of baby goods to moms, announced today that it had…

Chris Copeland Gets in the Lab

CEO of GroupM's new digital unit, looks at everything tech

As CEO of GroupM’s newly created innovation center GroupM Next, Chris Copeland is tasked with helping his company navigate the fast-moving world of digital media and spot opportunities for its…

How Dumb Money Will Lead to Twitter Ad Anarchy

GroupM Next report looks at dynamics of online ad auctions

Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new…

Tumblr Signs Exclusive Social Data Deal With Gnip

Partnership could help brands monitor relevant conversations

Tumblr's firehose of social data is finally open for real-time consumption. Social media aggregator Gnip has exclusively partnered with Tumblr to make the platform's full stream of public posts available for…

Push Notifications: Not So Annoying Anymore

Notifications increase in popularity and promote large gains for one company

Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much…

And the Brands Played On

Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

Gilt Groupe Founders Gab About the Future of Commerce

Authors of new book discuss what's ahead for Gilt and online shopping

When Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson opened the virtual doors to their online flash sale site in 2007, they were thrilled to sell $9,565 in high-fashion…

Want FreeMonee? U.S. Bank Partners With 'Gift Network' Startup

'Cash forward' incentive drives sales without discounting, company says

When a company calls itself FreeMonee, you've got to be at least a little suspicious, right? Jim Taschetta, the company's CMO, joked that even he was a bit skeptical when he…

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