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Ki Mae Heussner

Nike, Ford Among Facebook Timeline App Partners

Nearly 3,000 apps have launched for Facebook’s timeline in the past two months, the company said Monday. But only a few seem to be for big, nonmedia brands so far. At…

Google+ Is Not a Ghost Town, Maybe You're Using It Wrong

If Google+ looks like a ghost town to you, Vic Gundotra, Google’s svp of engineering, thinks the problem isn’t his social service, but you. During a one-on-one conversation at the South…

Are We on the Cusp of ‘Social Blindness’?

You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal…

MySpace’s New Owner on the Value of a ‘Like’

What does MySpace’s new owner, Specific Media CEO Tim Vanderhook, think about Facebook’s "like"? Not surprisingly, not too much. Speaking on a “leadership roundtable” with other industry executives Monday morning, Vanderhook said…

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