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Ki Mae Heussner
Birchbox Grooms New Service for Guys Online shopping and sampling service for women's beauty products expands service to men

Indulging male vanity has never been more en vogue. So it’s no wonder that subscription-based e-commerce startup Birchbox—a company originally launched to guide the fairer sex to new beauty products—is…

April 9, 2012, 9:00 AM EDT

Incentivized Social Video Gets Real-Time Biddable Partnership shows maturation of online advertising

Call it bribery or call it brilliant. Either way, it looks like paying people to watch online video ads (with virtual currency, not cash) is getting bigger. About a year ago,…

March 22, 2012, 9:00 AM EDT

Quattro Vets Team Up for Mobile Ad Startup Adelphic New platform offers new way to target mobile audiences

Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program)…

March 13, 2012, 12:18 PM EDT

Nike, Ford Among Facebook Timeline App Partners Nearly 3,000 Timeline apps launched

Nearly 3,000 apps have launched for Facebook’s timeline in the past two months, the company said Monday. But only a few seem to be for big, nonmedia brands so far. At…

March 12, 2012, 11:10 PM EDT

Google+ Is Not a Ghost Town, Maybe You're Using It Wrong Google exec counters criticism about the social service

If Google+ looks like a ghost town to you, Vic Gundotra, Google’s svp of engineering, thinks the problem isn’t his social service, but you. During a one-on-one conversation at the South…

March 9, 2012, 5:52 PM EST

Can the BuzzFeed Formula Work for Real News? Big hires at meme central hints at 'real' journalism

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone…

March 6, 2012, 12:01 AM EST

Twitter Ads Get More Mobile Promoted Tweets to appear in app timelines

Twitter's mobile ad footprint is about to get bigger. In a blog post today, the company said that it is expanding its ad presence on mobile apps for the iPhone…

February 28, 2012, 5:47 PM EST

How Far Should Personalization Go? Consumers crave human moments of discovery, says JWT CEO

"Frictionless sharing" may be all the rage in social media and advertising, but during his Social Media Week keynote Monday morning, JWT CEO David Eastman offered some words of caution: "You…

February 13, 2012, 12:53 PM EST

Do Mobile Ads Still Suck? Creative has come a long way—and despite some new innovations, it still has a long way to go

Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have…

February 13, 2012, 12:08 AM EST

Targeting the Tone Deaf ToneMedia, the latest spin on the ad network model, allows brands to target John Lennon-loving cat owners

Let’s be honest. Lyrics websites haven’t exactly enjoyed the best reputation. Between in-your-face banner ads, aggressive ringtone offers and often artless aesthetic—not to mention their murky copyright infringement issues—they don’t…

February 7, 2012, 9:35 PM EST

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