Study compares behavior of early-bird and 11th-hour consumers
By Ki Mae Heussner on Nov. 18, 2011 - 5:50 AM EST
Don’t be too hard on the last minute shoppers in your life. In fact, you should probably encourage their procrastination: New data suggest last minute shoppers just might end up…
But will be worth much less than just a year ago
By Ki Mae Heussner on Nov. 1, 2011 - 5:50 AM EDT
Groupon, the once-beloved and more recently maligned daily deals site, is finally expected to go public this week. Offering 30 million shares at $16-18 each, the IPO will value the…
Can metrics firm finally nail down Web standard?
By Ki Mae Heussner on Aug. 10, 2011 - 5:59 AM EDT
Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…
Ki Mae Heussner joins Adweek from ABCNews.com where she produced the science and technology section and reported on topics ranging from social media and innovation to space and science fiction. Ki Mae’s previous roles include writing for an independent political news site in Malaysia, creating public advocacy campaigns for Lifetime Television and working for a U.S. Senator.