Ki Mae Heussner
Study: Apple’s Device ID Change Could Hurt Ad Revenues for App Developers
Performance Marketing
Since the news last month that Apple had started rejecting mobile applications that access UDIDs (unique device identification numbers), the mobile ad world has been racing to come up with [...]
Apple Keeps Momentum With Record Quarter
Performance Marketing
Going into Apple's earnings call today, some analysts said the company needed to post exceptional results to show Wall Street that it was still climbing. And it looks like Apple [...]
Subscription Startup Citrus Lane Wins Over New Moms—and Investors
Performance Marketing
The subscription e-commerce model is getting yet another vote of confidence.
Chris Copeland Gets in the Lab
Performance Marketing
As CEO of GroupM’s newly created innovation center GroupM Next, Chris Copeland is tasked with helping his company navigate the fast-moving world of digital media and spot opportunities for its [...]
How Dumb Money Will Lead to Twitter Ad Anarchy
Performance Marketing
Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers.
Tumblr Signs Exclusive Social Data Deal With Gnip
Performance Marketing
Tumblr's firehose of social data is finally open for real-time consumption. Social media aggregator Gnip has exclusively partnered with Tumblr to make the platform's full stream of public posts available [...]
Push Notifications: Not So Annoying Anymore
Performance Marketing
Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as [...]
And the Brands Played On
Performance Marketing
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights.
Gilt Groupe Founders Gab About the Future of Commerce
Performance Marketing
When Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson opened the virtual doors to their online flash sale site in 2007, they were thrilled to sell $9,565 in high-fashion [...]
Want FreeMonee? U.S. Bank Partners With ‘Gift Network’ Startup
Performance Marketing
When a company calls itself FreeMonee, you've got to be at least a little suspicious, right? Jim Taschetta, the company's CMO, joked that even he was a bit skeptical when [...]