Kevin Bobowski


Time for Brands to Build Their Own Social Sites

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency.

The Second Screen Super Bowl

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens across the nation.