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Kenneth Hein

Subway Strives to Keep Strategy Fresh

Subway has had more than its share of competition this year. However, the chain continues to see gains on top of the double-digit growth it experienced last year. Sales may…

Subway Strives to Keep Strategy Fresh

From Domino’s sandwich launch and in-your-face ad campaign to Quiznos attacking at every price point, Subway has had more than its share of competition this year. However, the chain continues…

Bayer Sued Over Cancer Claims

NEW YORK Bayer's recent ad claims have become a headache for the German drug company.The Center for Science in the Public Interest filed a lawsuit yesterday against Bayer regarding claims…

Nielsen: Women More Ravenous for Music Sites

NEW YORK Whether checking on rapper Fabolous' health scare or Alicia Keys love life, women are far more likely to be heading to music news or listening sites than men,…

Bayer Sued Over Cancer Claims

Bayer’s recent ad claims have become a headache for the German drug company. The Center for Science in the Public Interest filed a lawsuit yesterday (Sept. 30) against Bayer regarding…

Women More Ravenous for Music Sites, Nielsen

Whether checking on rapper Fabolous' health scare or Alicia Keys love life, women are far more likely to be heading to music news or listening sites than men, according to…

Coke Puts Calories Front and Center

Consumers will soon have a hard time missing how many calories are in their Coca-Cola. The beverage giant announced today that it would place calorie information on the front of…

UPS Enters the Direct Mail Arena

NEW YORK The direct mail industry is about to get a lot more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door. In…

UPS Enters the Direct Mail Arena

The direct mail industry is about to get a lot more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door. In five markets,…

Cie Nicholson's Post-Pepsi Life: Non-Profits—and Pups

Though she probably still pops open a Pepsi now and again, Cie Nicholson has a new love in her life: puppies. But more on that in a minute. Since leaving…

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