Kenneth Hein | Adweek Kenneth Hein | Adweek
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Kenneth Hein
Report: In-Store Marketing Beats Out Traditional Ads

In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Oct. 20). Nearly a third (32 percent) third of the 999 shoppers polled online in…

October 20, 2009, 12:00 AM EDT

Hertz Tries Harder

Car renters can expect to see a whole new Hertz next year. The car rental giant is set to completely revamp its corporate identity. The effort includes a new logo,…

October 17, 2009, 12:00 AM EDT

House Parties on Tap

NEW YORK When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months. American consumers are still looking to purchase beer,…

October 16, 2009, 12:00 AM EDT

Private Label Halloween Candy Sales Frightful

Costumed kids might think it’s a trick if they receive store-brand candy. While consumers are embracing private label brands in most categories, candy isn’t one of them. In fact, private…

October 15, 2009, 12:00 AM EDT

Beverage Industry Expects More Entertaining at Home

When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months. American consumers are still looking to purchase beer, wine and…

October 15, 2009, 12:00 AM EDT

Sidekick Snafu: A Kick to T-Mobile's Image

NEW YORK Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image, according to experts. While the blame for the incident lies squarely on…

October 14, 2009, 12:00 AM EDT

Should Pepsi Pull Its Amp App?

NEW YORK PepsiCo has found itself at a crossroads regarding its now infamous "Amp Up Before You Score" iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking…

October 14, 2009, 12:00 AM EDT

Should Pepsi Pull Its Amp App?

PepsiCo has found itself at a crossroads regarding its now infamous “Amp up before you score” iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking up married…

October 14, 2009, 12:00 AM EDT

Sidekick Snafu: a Shot to T-Mobile's Image

Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image, according to experts. While the blame for the incident lies squarely on Microsoft’s server…

October 13, 2009, 12:00 AM EDT

7Up Ups Ad Budget

7Up is feeling bubbly about its prospects. This week the original lemon-lime soft drink is launching its first new ad push in more than three years. A pomegranate line extension…

October 10, 2009, 12:00 AM EDT

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