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Kenneth Hein

Report: In-Store Marketing Beats Out Traditional Ads

In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Oct. 20). Nearly a third (32 percent) third of the 999 shoppers polled online in…

Hertz Tries Harder

Car renters can expect to see a whole new Hertz next year. The car rental giant is set to completely revamp its corporate identity. The effort includes a new logo,…

House Parties on Tap

NEW YORK When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months. American consumers are still looking to purchase beer,…

Beverage Industry Expects More Entertaining at Home

When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months. American consumers are still looking to purchase beer, wine and…

Private Label Halloween Candy Sales Frightful

Costumed kids might think it’s a trick if they receive store-brand candy. While consumers are embracing private label brands in most categories, candy isn’t one of them. In fact, private…

Sidekick Snafu: A Kick to T-Mobile's Image

NEW YORK Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image, according to experts. While the blame for the incident lies squarely on…

Should Pepsi Pull Its Amp App?

NEW YORK PepsiCo has found itself at a crossroads regarding its now infamous "Amp Up Before You Score" iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking…

Should Pepsi Pull Its Amp App?

PepsiCo has found itself at a crossroads regarding its now infamous “Amp up before you score” iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking up married…

Sidekick Snafu: a Shot to T-Mobile's Image

Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image, according to experts. While the blame for the incident lies squarely on Microsoft’s server…

7Up Ups Ad Budget

7Up is feeling bubbly about its prospects. This week the original lemon-lime soft drink is launching its first new ad push in more than three years. A pomegranate line extension…

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