Kenneth Hein | Adweek Kenneth Hein | Adweek
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Kenneth Hein
YouTube CMO Spills on 'Live' Event

On Saturday YouTube will stream its first live event. YouTube Live will be held in San Francisco at 5 p.m. The event is meant to reflect the scale and diversity…

November 19, 2008, 12:00 AM EST

Target, Aguilera Create Buzz Via Mobile Blogs

Target has tapped upstart mobile media publisher Snakk Media to promote its exclusive sale of the deluxe version of Christina Aguilera's Keeps Getting Better: A Decade of Hits.Snakk Media, which…

November 14, 2008, 12:00 AM EST

Mobile Messages Gain Awareness

NEW YORK Awareness of mobile ads has accelerated, per the new Limbo-GfK Technology Advertising Report being released this week. A record 104 million people (or an estimated four in 10…

November 3, 2008, 12:00 AM EST

Ubisoft's $10 Mil. Shaun White Ad Invades South Park

To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. The French game-maker will spend $10 million to run…

October 6, 2008, 12:00 AM EDT

Study: PCs Steal TV's 'Share of Screen'

NEW YORK People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream…

June 20, 2008, 12:00 AM EDT

Study: PCs Steal TV's 'Share of Screen'

People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream and download…

June 20, 2008, 12:00 AM EDT

Pepsi.com Gets a Digital Overhaul

Visitors to Pepsi.com will hardly recognize the place. Earlier this month, Pepsi-Cola North America completely renovated its online entity. The goal was to streamline the user experience while making it…

May 14, 2008, 12:00 AM EDT

EA Sports Launches 'Freestyle' Game Line

Looking to grab moms and kids who have been weaned on Nintendo Wii, EA Sports this week will announce the launch of a new sub-brand: EA Sports Freestyle.Electronic Arts, the…

May 6, 2008, 12:00 AM EDT

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