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Kenneth Hein

Free Social Media App Added to iPhone Roster

Zumobi, which has partnered with Mountain Dew and Lenovo for past mobile applications, this week launched Ziibii. Available for free at the iPhone App Store, Ziibii is a social media…

Target, Aguilera Create Buzz Via Mobile Blogs

Target has tapped upstart mobile media publisher Snakk Media to promote its exclusive sale of the deluxe version of Christina Aguilera's Keeps Getting Better: A Decade of Hits.Snakk Media, which…

Mobile Messages Gain Awareness

NEW YORK Awareness of mobile ads has accelerated, per the new Limbo-GfK Technology Advertising Report being released this week. A record 104 million people (or an estimated four in 10…

Ubisoft's $10 Mil. Shaun White Ad Invades South Park

To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. The French game-maker will spend $10 million to run…

Study: PCs Steal TV's 'Share of Screen'

People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream and download…

Study: PCs Steal TV's 'Share of Screen'

NEW YORK People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream…

Pepsi.com Gets a Digital Overhaul

Visitors to Pepsi.com will hardly recognize the place. Earlier this month, Pepsi-Cola North America completely renovated its online entity. The goal was to streamline the user experience while making it…

EA Sports Launches 'Freestyle' Game Line

Looking to grab moms and kids who have been weaned on Nintendo Wii, EA Sports this week will announce the launch of a new sub-brand: EA Sports Freestyle.Electronic Arts, the…

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