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Kenneth Hein

Windows 7 Shrugs Off Viral Jabs

Microsoft Windows 7's launch video was a viral smash. And while some believed it was because people thought "HostingYourParty" was a riotously bad -- Microsoft is enjoying the last laugh.Still,…

Windows 7 Shrugs Off Viral Jabs

Microsoft Windows 7’s launch video was a viral smash. Too bad it was because people thought “HostingYourParty” was laughable. Still, despite the negative attention this instructional video received, which was…

SoBe's John Bello Backs Adina Holistics

First there was SoBe. Then there was the Original Soup Man. Now, the mastermind behind those projects, John Bello, is at it again. This time, he's behind a new line…

Coke Hosts Hollywood Christmas Parade

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event's 82-year history will air nationally as a two-hour program.…

Coke to Host Hollywood Christmas Parade

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event's 82-year history will air nationally as a two-hour program.…

Why Best Buy's CMO Sicced His Blue Shirts on Twitter

Got a question about consumer electronics? Ask the Twelpforce (twitter.com/TWELPFORCE). Launched in late July, this was Best Buy’s idea for leveraging Twitter. The company now has 2,100 of its employees…

Volvo Reveals What Drives Edward Cullen

Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga:…

Twilight's 'New Moon' Rises for Volvo

Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga:…

Zune Tunes In Kidz Bop

In an effort to expand its kids’ offering, Zune has partnered with Kidz Bop for a five-week promotion. Beginning today, the kids’ genre within the Zune Marketplace has been rebranded…

Zune, Kidz Bop Drop a Beat

In an effort to expand its kids' offering, Zune has partnered with Kidz Bop for a five-week promotion. Beginning today, the kids' genre within the Zune Marketplace has been rebranded…

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