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Kenneth Hein
Social Media Lessons From Bill Cosby

Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social…

November 12, 2009, 12:00 AM EST

Windows 7 Shrugs Off Viral Jabs

Microsoft Windows 7’s launch video was a viral smash. Too bad it was because people thought “HostingYourParty” was laughable. Still, despite the negative attention this instructional video received, which was…

November 11, 2009, 12:00 AM EST

SoBe's John Bello Backs Adina Holistics

First there was SoBe. Then there was the Original Soup Man. Now, the mastermind behind those projects, John Bello, is at it again. This time, he's behind a new line…

November 10, 2009, 12:00 AM EST

Coke Hosts Hollywood Christmas Parade

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event's 82-year history will air nationally as a two-hour program.…

November 3, 2009, 12:00 AM EST

Coke to Host Hollywood Christmas Parade

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event's 82-year history will air nationally as a two-hour program.…

November 3, 2009, 12:00 AM EST

Why Best Buy's CMO Sicced His Blue Shirts on Twitter

Got a question about consumer electronics? Ask the Twelpforce (twitter.com/TWELPFORCE). Launched in late July, this was Best Buy’s idea for leveraging Twitter. The company now has 2,100 of its employees…

October 31, 2009, 12:00 AM EDT

Volvo Reveals What Drives Edward Cullen

Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga:…

October 30, 2009, 12:00 AM EDT

Twilight's 'New Moon' Rises for Volvo

Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga:…

October 30, 2009, 12:00 AM EDT

Zune Tunes In Kidz Bop

In an effort to expand its kids’ offering, Zune has partnered with Kidz Bop for a five-week promotion. Beginning today, the kids’ genre within the Zune Marketplace has been rebranded…

October 28, 2009, 12:00 AM EDT

Zune, Kidz Bop Drop a Beat

In an effort to expand its kids' offering, Zune has partnered with Kidz Bop for a five-week promotion. Beginning today, the kids' genre within the Zune Marketplace has been rebranded…

October 28, 2009, 12:00 AM EDT

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