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Kenneth Hein
Culver's to Crash Oscar Telecast

Regional burger chain Culver's Restaurants is prepping its first national TV ad to run during the Academy Awards. Despite having only 395 locations in 17 states, Culver's is planning a…

February 18, 2009, 12:00 AM EST

Microsoft to Underwrite PBS' 'Business Report'

Software giant Microsoft announced today that it has become a national sponsor of PBS's Nightly Business Report. It will partially underwrite the Emmy-award winning show, which celebrates its 30th anniversary…

January 13, 2009, 12:00 AM EST

Making the DTV Transition Green

With the digital transition looming large, many consumers are eyeballing new digital TV sets. While this may be good for consumer electronics manufacturers, it will be bad for the environment.…

January 13, 2009, 12:00 AM EST

Greening the Digital TV Transition

NEW YORK With the digital transition looming large, many consumers are eyeballing new digital TV sets. While this may be good for consumer electronics manufacturers, it will be bad for…

January 13, 2009, 12:00 AM EST

DTV Conversion Coupons Hit Snag

Nobody said the transition to digital broadcasting would be easy. However the process just took a turn for the worse for consumers who waited to apply for the government's $40…

January 6, 2009, 12:00 AM EST

Winners and Losers of the Digital Transition

For several years now, trend watchers and tech gurus have been assuring Americans that the digital age is upon them. This despite the fact that, according to a 2008 study…

January 5, 2009, 12:00 AM EST

FedEx Punts on Super Bowl

FedEx announced today that it will not run a Super Bowl ad for the first time in 12 years. Director of advertising Steve Pacheco posted a statement on the company Web…

December 22, 2008, 12:00 AM EST

Skoal Shapes 'Playboy' Special Issue

NEW YORK Skoal consumers selected playmate Kara Monaco and rodeo/football star Walt Garrison to be the lead interviews in "their" 12-page section of Playboy magazine. The January issue, which is…

December 15, 2008, 12:00 AM EST

Qwest-ing for a 'Cure for Cable'

As the battle between cable and telecommunications giants heat up, Qwest has decided to sharpen its edge in an effort to attract new customers.The regional provider of full-service voice, video…

November 5, 2008, 12:00 AM EST

THQ to Star on '5th Grader'

THQ is leveraging its relationship with Mark Burnett Productions to promote its new Are You Smarter than a 5th Grader: Make the Grade video game launch. THQ, which is in…

October 30, 2008, 12:00 AM EDT

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