Kenneth Hein | Adweek
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Kenneth Hein
Soda Entrepreneur Jonesing for a New Opportunity

It’s a common story in the beverage industry. An independent distributor works like hell to make a brand like Red Bull, SoBe, Snapple and Vitaminwater a hit. Then, once the…

November 28, 2009, 12:00 AM EST

Wrigley Advised to Freshen Eclipse Ad Claims

The National Advertising Review Board has recommended that Wrigley make radical changes to advertising for its Eclipse Gum. After reviewing the company's research and marketing messages, the New York-based group…

November 24, 2009, 12:00 AM EST

Wrigley Asked to Cease Eclipse Ad Claims

The National Advertising Review Board has recommended that the Wm. Wrigley, Jr. Co. make radical changes to advertising for its Eclipse Gum. After reviewing the company’s research and marketing messages,…

November 24, 2009, 12:00 AM EST

HomeAway Taps 'Vacation' Cast for Super Bowl Ad

On the big screen, getaways never went as planned for Chevy Chase and Beverly D'Angelo.Even so, HomeAway has reunited the stars for its first Super Bowl ad. The 30-second spot…

November 19, 2009, 12:00 AM EST

Kohl's Amps Up 'After Thanksgiving Day' Onslaught

Kohl’s is looking to create some serious pent up demand for its “After Thanksgiving Day” sale. This weekend, the retailer will begin teasing consumers with special offers, available only between…

November 19, 2009, 12:00 AM EST

7-Eleven Elevates Bargerhuff to CMO

7-Eleven said today that Rita Bargerhuff has been promoted to chief marketing officer. Previously, she served as the convenience store chain's vice president of marketing.  Bargerhuff, who joined the company…

November 18, 2009, 12:00 AM EST

Vonage Settlement Spurs Changes to Marketing Practices

After being accused of making it difficult, or nearly impossible, to cancel its service, Vonage reached a settlement with 32 states yesterday.Under the terms of the agreement, Vonage must pay…

November 17, 2009, 12:00 AM EST

Vonage in Ad-Flap Settlement

After being accused of making it difficult to cancel its service and failing to fully disclose fees, Vonage reached a settlement with 32 states yesterday. Under the terms of the agreement,…

November 17, 2009, 12:00 AM EST

MasterCard Hopes Facebook App Proves Priceless

MasterCard has called Peyton Manning's number again. This time, the Indianapolis Colts quarterback, joined by actress Alyson Hannigan from How I Met Your Mother, is plugging the new "MasterCard Priceless…

November 16, 2009, 12:00 AM EST

Windows 7 Shrugs Off Viral Jabs

Microsoft Windows 7's launch video was a viral smash. And while some believed it was because people thought "HostingYourParty" was a riotously bad -- Microsoft is enjoying the last laugh.Still,…

November 12, 2009, 12:00 AM EST

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