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Kenneth Hein

Nielsen's Whiting Joins MarkMonitor Board

Brand protection company MarkMonitor has named Nielsen Co. vice chair Susan Whiting to its board of directors. MarkMonitor offers services that help protect companies from online fraud, brand abuse and…

Favre Factor Hits Media, Marketing

NEW YORK Brett Favre's Hamlet-esque bouts of indecision may be vexing, but the quarterback's other attributes -- notably his tough, everyman appeal -- continue to make him a marketing and…

Golf Digest, Chase Ink Deal

Chase is playing a round with Golf Digest this fall in an attempt to attract affluent business travelers to its Chase Marriott Rewards Card.  To reach this desirable demographic, Chase…

Michael Jackson's Tracks Top Download Charts

NEW YORK It wouldn't be that strange to find Chuck Berry's "Johnnie B. Goode," Journey's "Don't Stop Believin'" and Michael Jackson's "Black or White" on someone's iPod. Each of these…

Geico Pulls Ads From Fox's 'Glenn Beck'

NEW YORK Some of the nation's biggest advertisers are distancing themselves from Fox News Channel host Glenn Beck after he called President Obama a racist during a July 28 broadcast.Geico…

'Billboard' Plugs Into Fuse

NEW YORK Billboard, in a new push as a consumer brand, has struck a strategic alliance with the Fuse television network.Beginning this week, Billboard is co-creating a two-minute segment called…

Study: TV Ads More Effective Than Ever

NEW YORK There has been no shortage of articles questioning the effectiveness of TV ads in the digital age. And more than one expert has proclaimed: "the 30-second spot is…

Greening the Digital TV Transition

NEW YORK With the digital transition looming large, many consumers are eyeballing new digital TV sets. While this may be good for consumer electronics manufacturers, it will be bad for…

Winners and Losers of the Digital Transition

For several years now, trend watchers and tech gurus have been assuring Americans that the digital age is upon them. This despite the fact that, according to a 2008 study…

Playboy Chews Into Skoal

Skoal consumers selected playmate Kara Monaco and rodeo/football star Walt Garrison to be the lead interviews in ‘their’ 12-page section of Playboy magazine. The January issue, which is also the…

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