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Kenneth Hein
Study: Value Trumps Price Among Shoppers

(To see the results for each category please click on the "Select" drop down menu in the top right hand corner.) Consumers are not buying based on price alone. Instead,…

July 1, 2010, 12:00 AM EDT

PepsiCo Searches for Potato Chip of the Future

What will the potato chip of the future look and taste like? PepsiCo aims to find out. The food and beverage giant announced this week that it is opening a…

December 9, 2009, 12:00 AM EST

Gatorade Drops Tiger (the Drink)

After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans…

December 8, 2009, 12:00 AM EST

Pirate Brands Tightens Up the Ship

Growing healthy snack company Pirate Brands is launching a new product line, called Potato Flyers, while rallying around some old favorites.On December 15, Pirate Brands will introduce its new line…

December 8, 2009, 12:00 AM EST

Coke's Wonderful 2010 Holiday Plan

Get ready for Coca-Cola-branded It’s a Wonderful Life apparel, glassware and holiday gift items. Not this December, though. The beverage giant is partnering with Paramount to develop a line of…

December 5, 2009, 12:00 AM EST

McDonald’s Rallies Around FIFA 2010 World Cup

When the world tunes in to watch the FIFA 2010 World Cup South Africa, McDonald’s wants to make sure it gets noticed. The No. 1 burger chain announced today, what…

December 2, 2009, 12:00 AM EST

Naya Spring Water Eyes U.S. Expansion

Remember Naya Spring Water? Once a top imported brand, Naya had all but disappeared from the U.S. Now, its new owner, private equity firm Catterton Partners, is planning aggressive domestic…

December 1, 2009, 12:00 AM EST

Tiger Woods' Image Likely Unharmed

Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports…

November 30, 2009, 12:00 AM EST

Tiger Woods' Image Likely Unharmed by Accident

Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports…

November 30, 2009, 12:00 AM EST

Danica Patrick Talks GoDaddy, Pepsi

Since becoming the fourth woman to compete in the Indy 500 nearly five years ago, Danica Patrick has become almost as well known for appearing in ads as she has…

November 30, 2009, 12:00 AM EST

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