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Kenneth Hein

Nielsen's Whiting Joins MarkMonitor Board

Brand protection company MarkMonitor has named Nielsen Co. vice chair Susan Whiting to its board of directors. MarkMonitor offers services that help protect companies from online fraud, brand abuse and…

CBS Sports, LG Link Up for NCAA Deal

LG Electronics USA today announced that it had inked a deal to become an official NCAA corporate sponsor. Under the terms of the agreement with the NCAA and CBS Sports,…

NFL, Visa Strike Five-Year Deal

Visa announced today that it has signed on as the exclusive payment service sponsor of the National Football League for the next five years. Under the terms of the agreement,…

Universal Sports to Air Ironman Through 2013

Universal Sports has signed a deal with the World Triathlon Corporation to air the Ford Ironman World Championship and other key events through 2013. The cable channel joins NBC as…

Favre Factor Hits Media, Marketing

NEW YORK Brett Favre's Hamlet-esque bouts of indecision may be vexing, but the quarterback's other attributes -- notably his tough, everyman appeal -- continue to make him a marketing and…

Michael Jackson's Tracks Top Download Charts

NEW YORK It wouldn't be that strange to find Chuck Berry's "Johnnie B. Goode," Journey's "Don't Stop Believin'" and Michael Jackson's "Black or White" on someone's iPod. Each of these…

Geico Pulls Ads From Fox's 'Glenn Beck'

NEW YORK Some of the nation's biggest advertisers are distancing themselves from Fox News Channel host Glenn Beck after he called President Obama a racist during a July 28 broadcast.Geico…

'Billboard' Plugs Into Fuse

NEW YORK Billboard, in a new push as a consumer brand, has struck a strategic alliance with the Fuse television network.Beginning this week, Billboard is co-creating a two-minute segment called…

Gray, LSN Expanding Local Content Pact

Gray Television today announced that it is expanding its partnership with LSN, Inc., Local Solutions. Under the terms of the deal, LSN will be continue to deliver news, weather, sports…

Study: TV Ads More Effective Than Ever

NEW YORK There has been no shortage of articles questioning the effectiveness of TV ads in the digital age. And more than one expert has proclaimed: "the 30-second spot is…

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