Katy Eckmann
Athlete’s Foot Goes For Snugger Fit
Brand Marketing
Retailer Thinks Smaller, Moves Global Account to Crumbley & Alba ATLANTA–Preparing to market more heavily to females, The Athlete’s Foot shifted its $7-8 million international account from lead agency Fitzgerald [...]
Turner Will Reveal SourceCode
Brand Marketing
SourceCode Communications, a startup marketer of prepaid services, assigned its $1 million advertising account to Turner & Turner Communications here without a review, the agency said last week. The Atlanta [...]
Pollak Levitt Has A New Name, Partner In Nel
Brand Marketing
Co-founder Chaiet Retires; Austin, Freund Gain Stakes in Agency ATLANTA–Creative director Andrƒ Nel, who moved to Pollak Levitt Chaiet here from The Richards Group in Dallas almost two years ago, [...]
Williams Lands Office Towers
Brand Marketing
Williams Whittle Associates in Alexandria, Va., is dusting off its real estate experience to take on the estimated $1 million account of Towers Crescent, an office complex under development in [...]
‘No Sex’ Is The Safest
Brand Marketing
Godwin’s PSAs Attack Miss. Teen Births ATLANTA–Safe sex may be the buzz phrase of the ’90s, but the Mississippi Department of Human Services is promoting no sex to teens around [...]
The Rebirth Of A Brand
Brand Marketing
Hoping to gain consumer awareness for its upholstery brand, the makers of Wear-Dated fabrics hired Sawyer Riley Compton here to create an image campaign. Solutia, the unit spun off from [...]
White To Exit Long Haymes
Brand Marketing
Creative Chief Is Bound for Campbell Mithun Esty ATLANTA–After almost three years as vice chairman and chief creative officer of Long Haymes Carr in Winston-Salem, N.C., Jim White is leaving [...]
Powertel Sounds Off In TV Spots
Brand Marketing
Pollak Levitt Chaiet Creates a Quiet Riot in New Work for Telco ATLANTA–A librarian who loses her cool and a generous mobster are featured in the latest TV campaign for [...]
Tinsley To Play Fiddler’s As Florida Of Yore
Brand Marketing
Landing the ad account of Fiddler’s Creek, Tinsley Advertising in Miami is on the ground floor of a 15-20-year real estate buildup in Southwest Florida. The agency is positioning the [...]
3 In Bonita Bay Finals
Brand Marketing
One Alabama and two Florida agencies are finalists for the $1.5 million ad account of Bonita Bay Properties, the Florida real estate developer confirmed. According to Richard Cline, director of [...]