Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

E*Trade’s Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return

The spot will focus on saving for retirement.

How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win.

Febreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second Super Bowl Appearance

Actor Kieran Mulcare stars in the spot.

Bill Hader Gets His Mind Blown Stacking Flavors in Pringles’ First Super Bowl Ad

Grey New York handled the creative.

Avocados From Mexico Releases a Wonderfully Wacky, Guacamole-Filled Super Bowl Teaser

Chris Elliott dances among rainbows and avocados.

Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl Digital Push

The brand partnered with Inmoji on the work.

Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring Morgan Freeman and Peter Dinklage

Which side will you choose?

Keanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad

The actor's 'persona was a perfect fit' for the in-house spot.

This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World

Day One works with American Express, Chipotle and Sonos.

CVS Will Stop Altering Beauty Images in Stores and Online

It also plans to be more transparent when other brands alter images.