The spot will focus on saving for retirement.
Authenticity and John Malkovich for the win.
Actor Kieran Mulcare stars in the spot.
Grey New York handled the creative.
Chris Elliott dances among rainbows and avocados.
The brand partnered with Inmoji on the work.
Which side will you choose?
The actor's 'persona was a perfect fit' for the in-house spot.
Day One works with American Express, Chipotle and Sonos.
It also plans to be more transparent when other brands alter images.