Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

TBWA\London Wants Its New CEO to Drive Its Ambitious Team to ‘Create for Tomorrow, Today’

Sara Tate joins alongside a new strategy and creative chief.

‘Perception vs. Reality.’ A Look Back at Rolling Stone’s Greatest Ad Campaign Ever

Joe Alexander picks his favorite ads of all time.

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

The app is available on iOS 11 today.

BBDO New York CEO John Osborn Leaves the Agency for OMD U.S.

Shifting from a creative background to media.

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

Maya Rudolph, Fred Armisen and more star in the film.

This Incredibly Sweet Animated Film About Beans Introduces Heinz Australia’s New Cans

Meet Goeff, head of innovation at Heinz Beanz.

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

The 12-person staff at FlyteVu pairs clients with recording artists.

One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results

Diego Scotti on diversity and Verizon's new Ad Fellows program.

Fearless Girl Stole the World’s Heart, but What Did It Do for the Client’s Business?

Here's a deep dive into the iconic statue and State Street Global Advisors, the financial advising company it was created for.

Papyrus Partnered With a Designer at Fashion Week to Create a Beautiful, Immersive Runway Experience

The American Greetings brand added some extra flair to Adam Selman's show.