Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

John Cena’s Mom Dishes Out Pain on Wimpy Shoppers in Hefty’s Latest Ad

John Cena and his mom star in these wondrous new ads for Hefty.

LifeWTR Imagines a World Where Half the World’s Art Work, Created by Women, Goes Missing

It partnered with 3 female artists to pull off Lincoln Center stunt

Zico Coconut Water Wants to Help Americans Reveal Their True Self to Loved Ones

And Jessica Alba is fronting the next wave of the brand's campaign.

Mayim Bialik and SodaStream Study the Primitive ‘Homoschlepiens’ and Their Bottled Water

A cautionary tale from the year 2136.

WPP Is Combining 2 of Its Agencies, Possible and Wunderman, to Form a Digital Powerhouse

The super group will serve Microsoft as a common client and help clients develop their Amazon strategy.

Van Gogh Bnb Takes the Creative Effectiveness Grand Prix at Cannes

Leo Burnett adds another award to its collection for the campaign.

JWT London Made These Risqué T-Shirts Telling Cannes Attendees to ‘F the Pay Gap’

The agency is making a statement about income inequality by handing out shirts along the Croisette.

The New York Times Hit Record Subscription Levels Thanks to a Simple Idea and the President’s Tweets

The New York Times used the truth to create a powerful ad campaign.

Oddly Shaped Soccer Fields Earn Thailand Its First Grand Prix, in Design

AP Thailand and CJ Worx win big at Cannes.

R/GA Wins Grand Prix in Media for Helping Jet.com Move From Startup to Power Player

Fearless Girl racks up a few more awards as well.