Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

The #TimesUp Movement Dominated Social Media During the Golden Globes

Social stats show the hashtag was a big hit on Twitter.

The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for Culligan Water

He's still saying 'As you wish,' but for a new love in his life.

The ANA Acquires a Word-of-Mouth Marketing Association to Help Members Excel in 2018

The trade group joins forces with WOMMA.

Jack in the Box Brainstormed With a Cannabis Company to Create the Ultimate ‘Munchie Meals’

The fast-food chain partnered with Merry Jane on the project.

5 Breakthrough Brands With Ingenious Marketing That Hit a New Level in 2017

From Away to HQ Trivia, these companies had a big year.

MassMutual Looks Back on 2017 by Highlighting Positivity, Courage and Kindness

Johannes Leonardo shows this year had its good moments, too

Jameson Created a Google Home Skill That Spits Out Awesome Irish Toasts and Cocktail Recipes

Everything you need for every holiday occasion.

Take a Look Inside Hershey’s Epic New Times Square Store

The store is filled with treats, augmented reality experiences and Instagram-worthy moments.

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect.

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together

Brand CMO Antonio Lucio said he wants HP to be a brand that stands the test of time by connecting with consumers.