Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Zenith Is Bringing Mac Hagel Back to Head Up West Coast Operations

He is returning from a stint at OMD as the new evp, managing director for the west.

Following That Anti-Trump McDonald’s Tweet, This Agency Made Resistance Merchandise for the Brand

A call to supersize the resistance.

Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Will Do

A new model for everyone from the CMO to CIO.

Hacker Uses McDonald’s Corporate Twitter Account to Call Trump ‘Disgusting’

Swiftly deleted, the tweet is still sparking boycott threats.

Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits

Agency network Project Worldwide launched the ambitious charitable giving program and will match employees' donations of up to $5,000 per year.

The Wall Street Journal Tackles Fake News in New Campaign

A look inside what it takes to report a big story.

This Agency Dropped an App on International Women’s Day That Detects When Men Interrupt Women

BETC Sao Paulo's Woman Interrupted helps men realize when they're cutting women off and shows women how pervasive the problem is for them.

DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter

A salute to Phyllis Robinson.

How Agencies Everywhere Are Supporting ‘A Day Without a Woman’

How agencies plan to take part in A Day Without A Woman activities.

Old Navy Launches ‘Hi, Fashion’ Campaign as It Moves Away From Celebrity Ads

CMO Jamie Gersch explains the new direction.