Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

By Destroying Its Hotel and Casino, The Palms Ushers in a New Era in Its Latest Marketing Campaign

Including $620 million in renovations and a tiger shark bar.

These Subway Ads Were Rejected by the MTA for Being Too Sexual

Now, female-focused wellness company Unbound is going guerrilla with its marketing.

Film Star Tippi Hedren Plays a Majestic Fortune Teller in Gucci’s New Ad Campaign

The spot showcases the brand's latest timepiece collection.

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

Why the rise of smartphones led the brand to lean into out-of-home advertising and more.

Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads

The brand's largest marketing campaign to-date focuses on its free service.

Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

Apple, Uniqlo and Rag & Bone find connection through movement.

Uber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO

Dara Khosrowshahi explains what consumers can expect in the spot.

Skechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brand

A new layer to the NCAA basketball scandal.

Visa Tackles World Cup FOMO With Zlatan Ibrahimović in Its Latest Global Campaign

The brand's marketing chief on what fans can expect in Russia this summer.

Otter Pops Mascots Are Now Gender Balanced Thanks to the Geena Davis Institute

Overall, there are twice as many male brand mascots.