MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position…
Netflix has launched a multimedia advertising campaign in the U.K. and Ireland with the help of MEC Global Solutions. The campaign commenced yesterday following Netflix’s inauguration of its streaming service…
Horizon Media continues to expand the leadership of its recently launched units. On Tuesday, the agency announced that it has tapped Michele Donati as director of channel insights for the…
Horizon Media is expanding its recently launched WHY Group. On Thursday, the independent media agency named Kenneth Burns as the group’s managing director of consumer insights. Burns will report to Sheri…
Mediabrands on Wednesday named David Rosenberg to the position of managing partner of IPG Media Lab. Rosenberg will report to Quentin George, chief innovation officer of Mediabrands. Rosenberg joins Chad Stoller…
Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands…
Mindshare Canada has named Jodi Kasten managing director, digital for Mindshare Canada, a new role at the company. Kasten comes to GroupM’s Mindshare from The Weather Network, where she was svp…
MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…
When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American…
UM has struck a sweet deal. On Monday, the Mediabrands agency announced that it won the Ghirardelli Chocolate Company’s digital media business. The account will be handled by UM’s San Francisco…
