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Kathy Tyre

U.S. Mitsubishi Dealer Groups Consolidate Ads

LOS ANGELES-Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency, the client confirmed last week. Billings…

Dealer Review Set

Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency. Billings on the account are between $65-80 million,…

Mitsubishi Dealer Account in Play

With Sales Falling, Client Looks to Consolidate $65-80 Mil. Business LOS ANGELES--Mitsubishi Motor Sales of America is consolidating the advertising duties for its dealer groups throughout the U.S. and…

Dentsu USA Aligns L.A. Shops

Dentsu USA, the holding company for Japanese agency Dentsu's U.S. operations, has aligned two of its Los Angeles-based shops. Hajjar and Partners, formerly a division of DCA Advertising, has become…

New Team One Spot Helps Lexus Let Down Its Hair

LOS ANGELES-Luxury automaker Lexus veers from its mature, sophisticated positioning toward a younger, hipper audience in a new image spot for the brand from Team One Advertising. The TV…

Lexus Makes an Emotional Appeal: New Team One Campaign Hopes to Dispel Cold, Distant Image

Lexus and its agency, Team One Advertising, on Sept. 15 will break a new campaign for the 1998 LS 400, the luxury automaker's top-of-the-line model. The campaign introduces new,…

Martin Creative Unveils Beauty Ads: Print Work Focuses on ThermoLase's Salons and Technology

LOS ANGELES-Martin Creative L.A., a satellite office of The Martin Agency in Richmond, Va., has completed a print campaign for cosmetics and skin-care company ThermoLase. Three executions for the…

Team One to Unveil Lexus Ads

Lexus and its agency, Team One Advertising, will break on Sept. 15 a new campaign for the 1998 LS 400, the luxury automaker's top-of-the-line model. The effort introduces performance-oriented…

Fox Concocts Fruit Label Ad Co.

LOS ANGELES-Brian Fox, the founder of motion picture creative boutique B.D. Fox & Friends, has formed The Fruit Label Co. to market full-color ads on fruit labels. The new…

Interactive Postcards: Saatchi & Saatchi Pacific's New Online Ad Promotes Toyota to Youth-Oriented Market

LOS ANGELES-A new interactive ad from Saatchi & Saatchi Pacific for client Toyota Motor Sales allows personal computer users to design and send an online postcard. The…

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