Katherine Kwok, account planner, Draftfcb San Francisco

What We Can Learn from Fried Chicken How a food’s evolution signals a shift in America and why marketers need to care By Katherine Kwok, account planner, Draftfcb San Francisco

Food is a lens through which we can understand culture and ultimately, people. It’s a tangible expression of shared values and beliefs, which connect (and divide) us. At Draftfcb, we…