5 Stages in Addressing #TimesUp Advertising
Agencies
The industry is on a precipice after 180 C-level women came forward to start a movement.
An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries
Brand Marketing
Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising [...]
One of Ashley Madison’s Biggest Failures Was How Abysmally It Marketed to Women
Brand Marketing
Let's leave the feds to arrest the hackers (and they should), the lawyers to determine liability for Ashley Madison's false claims (and they should), and the reputation experts to protect [...]
For Women in Tech, Femininity Isn’t the Enemy
Performance Marketing
Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:
Super Bowl Ads Low on Testosterone, High on Cultural Awareness
Brand Marketing
Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet, [...]
Women Are the Dominant Media Voice During the Super Bowl
Brand Marketing
Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the [...]