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Karen J. Bannan
Experience Counts: Experiential programs fuel consumer desire to connect with a brand’s personality

Brands looking to make a deeper connection with consumers are turning to an old maxim: learn from experience. Experiential marketing, once an afterthought to mainstream ad campaigns, is now emerging as…

Pepsi Throwback Relaunch Gets Thumbs Up

Here today, gone tomorrow… maybe. That’s the marketing message PepsiCo is sending with its latest push for Pepsi Throwback, which, unlike the original version of Pepsi, is made with real…

October 22, 2010, 12:00 AM EDT

Steel Supports Dickies In-Store Push

When Dickies released its "874 Versus" campaign this summer, the apparel maker gave a lot of thought to what it calls the "last three feet" of the customer experience. Working…

October 13, 2010, 12:00 AM EDT

Tony Hsieh, Zappos

Photograph by Jeff GreenOn June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price…

September 13, 2010, 7:27 AM EDT

CMOs Explore Digital Domain

Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says…

September 13, 2010, 7:26 AM EDT

CMOs Explore Digital Domain

Brand stewards are quick these days  to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says…

September 13, 2010, 12:00 AM EDT

Fancy Footwork

On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price of $24. There's no…

September 13, 2010, 12:00 AM EDT

Tony Hsieh, Zappos

<< Previous page While other retailers outsource their customer-service lines to call centers on a distant continent, Zappos' number connects directly to the company's HQ just south of Las Vegas. A…

September 12, 2010, 8:36 AM EDT

IQ News: Q&A - From Apple to Applets

John Sculley and Eyal Gever hope that advertisers and consumers take a shine to their Gizmoz. It's become a cliche to cite declining clickthrough rates as the…

June 19, 2000, 12:00 AM EDT

IQ Interactive Special Report: Viral Marketing - It's Catching

Viral marketing used to happen by accident. Now marketers are looking for ways to infect consumers with their messages via the Web. You can spend $10,000 or…

June 7, 2000, 12:00 AM EDT

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