Here today, gone tomorrow… maybe. That’s the marketing message PepsiCo is sending with its latest push for Pepsi Throwback, which, unlike the original version of Pepsi, is made with real…
When Dickies released its "874 Versus" campaign this summer, the apparel maker gave a lot of thought to what it calls the "last three feet" of the customer experience. Working…
Photograph by Jeff GreenOn June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price…
Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says…
Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says…
On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price of $24. There's no…
<< Previous page While other retailers outsource their customer-service lines to call centers on a distant continent, Zappos' number connects directly to the company's HQ just south of Las Vegas. A…
John Sculley and Eyal Gever hope that advertisers and consumers take a shine to their Gizmoz. It's become a cliche to cite declining clickthrough rates as the…
Viral marketing used to happen by accident. Now marketers are looking for ways to infect consumers with their messages via the Web. You can spend $10,000 or…
Web search engines Oingo.com and Google.com have quietly launched free search services that let other Web content providers offer search capabilities based on their technologies. The new services,…
