Karen Benezra
NYC Marketing Eyes Wolff Olins
Brand Marketing
NEW YORK NYC Marketing is expected to name consultancy Wolff Olins to handle a comprehensive marketing effort, said sources. The Omnicom unit, with offices in New York, San Francisco and [...]
Bennigan’s Names Promo Shop
Brand Marketing
Bennigan’s on Monday said it has named Latitude, the promotional marketing unit of The Richards Group, as its promotions agency of record.Lattitude is assigned to national in-store promotions and local [...]
P&G/Coke Facing Major Questions
Brand Marketing
The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the [...]
P&G/Coke Facing Major Questions
Brand Marketing
The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the [...]
Compaq Marketer Exits; DDB on Hot Seat
Brand Marketing
Andrew Salzman last week abruptly resigned as senior vp, worldwide advertising/brand strategy at Compaq Computer Corp., adding to the string of top executive losses at the beleaguered PC giant. Salzman’s [...]
Fallon Takes $15 Mil. eTour
Brand Marketing
Fallon McElligott has been named the first lead agency for eTour Inc., a service that sifts through Internet sites and customizes choices along the lines of consumer’s hobbies and interests. [...]
CIA VSM in Hunt for Media Shops
Brand Marketing
CIA VSM Media has plans to acquire a handful of independent media agencies over the next six months, with an eye to building a $1 billion enterprise by the end [...]
Edge Fills Coca-Cola’s Summer Pool
Brand Marketing
Coca-Cola Co. adds equal doses of animated humor and pathos to its 6-year-old “Always Coca-Cola” campaign in 11 new spots from Edge Creative, targeting narrow audience segments. Spots continue to [...]
Schhh Cadbury Holds Global Review
Brand Marketing
Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of creative duties on its Schweppes ginger ale and mixers business. At stake: a budget pushed to [...]
Schweppes Sets Consolidation
Brand Marketing
Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of its Schweppes ginger ale and mixers business. At stake is an ad budget pushed to $30 [...]