Karen Benezra


NYC Marketing Eyes Wolff Olins

NEW YORK NYC Marketing is expected to name consultancy Wolff Olins to handle a comprehensive marketing effort, said sources. The Omnicom unit, with offices in New York, San Francisco and […]

Bennigan’s Names Promo Shop

Bennigan’s on Monday said it has named Latitude, the promotional marketing unit of The Richards Group, as its promotions agency of record.Lattitude is assigned to national in-store promotions and local […]

P&G/Coke Facing Major Questions

The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the […]

P&G/Coke Facing Major Questions

The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the […]

Compaq Marketer Exits; DDB on Hot Seat

Andrew Salzman last week abruptly resigned as senior vp, worldwide advertising/brand strategy at Compaq Computer Corp., adding to the string of top executive losses at the beleaguered PC giant. Salzman’s […]

Fallon Takes $15 Mil. eTour

Fallon McElligott has been named the first lead agency for eTour Inc., a service that sifts through Internet sites and customizes choices along the lines of consumer’s hobbies and interests. […]

CIA VSM in Hunt for Media Shops

CIA VSM Media has plans to acquire a handful of independent media agencies over the next six months, with an eye to building a $1 billion enterprise by the end […]

Edge Fills Coca-Cola’s Summer Pool

Coca-Cola Co. adds equal doses of animated humor and pathos to its 6-year-old “Always Coca-Cola” campaign in 11 new spots from Edge Creative, targeting narrow audience segments. Spots continue to […]

Schhh Cadbury Holds Global Review

Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of creative duties on its Schweppes ginger ale and mixers business. At stake: a budget pushed to […]

Schweppes Sets Consolidation

Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of its Schweppes ginger ale and mixers business. At stake is an ad budget pushed to $30 […]