Judy Warner
Editorial: Adweek’s Warner Bids Farewell
Brand Marketing
New England Editor for Past 10 Years Chooses New Career Path Awhile ago, I called a longtime source to ask about a rumor that Fred Bertino was leaving Hill, Holliday, [...]
Veridiem Launches Ad Product
Brand Marketing
Execs Turned Consultants Sell Clients, Agencies on ROI Tool BOSTON–Already embraced by some clients and funded in part by Grey Advertising, Veridiem last week launched its first product–software that ambitiously [...]
Bertino Quits; Sheehan Returns
Brand Marketing
Hill, Holliday President Takes Top Post at Square One East BOSTON–Fred Bertino is wrapping up a 10-year run at Hill, Holliday, Connors, Cosmopulos to become a partner at Square One. [...]
Square One Adds Boston Partner
Brand Marketing
Bertino Leaves Presidency of Hill, Holliday to Build Hub Satellite BOSTON–Fred Bertino is ending a 10-year run at Hill, Holliday, Connors, Cosmopulos to become a partner in Square One. Bertino [...]
O&M and Hill, Holliday Face Lawsuits
Brand Marketing
A former account executive last week filed suit against Hill, Holliday, Connors, Cosmopulos, Boston, alleging disability discrimination. Also, a 16-year Ogilvy & Mather vet who formerly oversaw creative on advertising [...]
McDavitt Claims Unfair Firing
Brand Marketing
Suit Against Family-Friendly Hill, Holliday Alleges Discrimination BOSTON–A former account executive last week filed suit against Hill, Holliday, Connors, Cosmopulos alleging disability discrimination. From 1997 until his dismissal from Hill, [...]
Arnold Weighs Bid for Lycos
Brand Marketing
Unpredictable Review May Take Yet Another Surprising Turn BOSTON–Will Arnold Communications ride into the Lycos fray as the proverbial white knight? That scenario surfaced last week after Deutsch, New York, [...]
Deutsch Refuses Lycos Offer
Brand Marketing
Finalist Hill, Holliday Applauds Rival’s Victory; Account Status Unclear BOSTON–In its first major pitch against a hometown favorite, Deutsch Boston has come out on top, beating Hill, Holliday, Connors, Cosmopulos [...]
Haggman Crafts Spring Campaign for CareGroup
Brand Marketing
CareGroup Healthcare System has unleashed a barrage of testimonial-style ads for its two Boston medical centers. Blanketing both local airwaves and print media, individual campaigns for Care Group’s primary hospitals–Beth [...]
Outrider Gets Connecticut HQ
Brand Marketing
Straznitkas Tapped to Lead Tempus-Owned Interactive Rollup BOSTON–This week BrainBug will change its name to Outrider, one of eight interactive agencies owned by Tempus Group, London, being rolled into a [...]