Jotham Sederstrom

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Fast Chat: Lori Senecal

Brand Marketing

For every winning idea such as the Client Stock Index, how many innovations have you introduced at kbs+p that simply slipped through the cracks or didn’t pick up steam?

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Fast Chat: David Carey

Performance Marketing

Since you returned to Hearst last year as president of the publisher’s magazine division, you created a position called head of content extension. What does that mean?  

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Fast Chat: Gavin McInnes

Brand Marketing

You’re in charge of [advertising agency] Rooster’s branded entertainment, among other creative duties. It sounds like you’ve retained the voice you had at Vice magazine. Rooster hasn’t restricted you?

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Fast Chat: Jeff Goodby

Brand Marketing

So, Jeff, where are all the black people?  

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Fast Chat: Edward Burns

Brand Marketing

Leading up to the Tribeca Film Festival premiere of  Newlyweds, you extensively tweeted about its limited budget, $9,000. I get the feeling you like shoestring budgets. I absolutely love it. [...]

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Not So Funny Money

Performance Marketing

While hosting friends at his Montreal home, Sri Lankan-born Duleepa “Dups” Wijayawardhana struck upon a novel idea for a website. Similar to the grand epiphany that inspired Facebook, the revelation [...]

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Talent Takes the F Train

Brand Marketing

When is an advertising agency not an advertising agency? What is a shop that makes ads, but isn’t principally interested in selling products? Actually, in addition to ads, it often [...]