Jotham Sederstrom
Fast Chat: Lori Senecal
Brand Marketing
For every winning idea such as the Client Stock Index, how many innovations have you introduced at kbs+p that simply slipped through the cracks or didn’t pick up steam?
Fast Chat: David Carey
Performance Marketing
Since you returned to Hearst last year as president of the publisher’s magazine division, you created a position called head of content extension. What does that mean?
Fast Chat: Gavin McInnes
Brand Marketing
You’re in charge of [advertising agency] Rooster’s branded entertainment, among other creative duties. It sounds like you’ve retained the voice you had at Vice magazine. Rooster hasn’t restricted you?
Fast Chat: Edward Burns
Brand Marketing
Leading up to the Tribeca Film Festival premiere of Newlyweds, you extensively tweeted about its limited budget, $9,000. I get the feeling you like shoestring budgets. I absolutely love it. [...]
Not So Funny Money
Performance Marketing
While hosting friends at his Montreal home, Sri Lankan-born Duleepa “Dups” Wijayawardhana struck upon a novel idea for a website. Similar to the grand epiphany that inspired Facebook, the revelation [...]
Talent Takes the F Train
Brand Marketing
When is an advertising agency not an advertising agency? What is a shop that makes ads, but isn’t principally interested in selling products? Actually, in addition to ads, it often [...]