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Joseph Jaffe

Who Owns Social Media?

There are three worlds. Or perhaps I should say three environments. And whether you know it or not, you're living in all three right now.Let's start off with the physical…

The Sins of the Super Bowl Marketer

The last thing you probably need right now is more Super Bowl redux, but bear with me as I outline a few things related to this year's Big Game that…

The Beginning of the End

Riddle me this. Riddle me that. Which came first: the recent writers' strike or the explosion and proliferation of reality TV (and with it gems like Howie Do It and…

What Detroit's Big 3 Can Learn From Big Tobacco

Remember those magical lights that (according to advertising) would help you live a life of wealth, opulence and excess on the French Riviera? Those were the days of Peter Stuyvesant…

Opinion: What Detroit's Big 3 Can Learn from Big Tobacco

Remember those magical lights that (according to advertising) would help you live a life of wealth, opulence and excess on the French Riviera? Those were the days of Peter Stuyvesant…

Save Your Career, Start a Blog

Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the…

Crisis Control

These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come,…

Not-So-Friendly Skies

A couple of months ago I had a poor experience with Delta Air Lines. Long story short, after Delta canceled a flight out of Newark Airport to Atlanta (causing me…

The Year That Wasn't

It's funny (or maybe it isn't), but this year seems to be filled with a series of non-events in the advertising world. The Super Bowl (or Stupid Bowl) was a…

Conversation Killers

The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up and leave, because…

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