Joseph Jaffe | Adweek Joseph Jaffe | Adweek
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Joseph Jaffe
Much Ado About...

Kerfuffle: A social imbroglio or brouhaha. An organizational misunderstanding leading to accusations and defensiveness (source: Urban Dictionary).Nowadays the media seems to be constantly aflutter (or is it atwitter?) with news…

September 29, 2010, 12:00 AM EDT

Sugar and Old Spice

It's 2010 and apparently what's new is a 73-year-old deodorant. Fresh off its Grand Prix award at the 2010 Cannes International Advertising Festival, Old Spice is now the talk of…

July 27, 2010, 12:00 AM EDT

Opinion: Sugar and Old Spice

It's 2010 and apparently what's new is a 73-year-old deodorant. Fresh off its Grand Prix award at the 2010 Cannes International Advertising Festival, Old Spice is now the talk of…

July 27, 2010, 12:00 AM EDT

Customer Service Is Key Strategy

Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. Customer service? You mean those exotic sounding people in our…

March 11, 2010, 12:00 AM EST

Opinion: Customer Service Is Key Strategy

Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. Customer service? You mean those exotic sounding people in our…

March 11, 2010, 12:00 AM EST

2009: Year of Nothing

Happy New Year everybody. Time to usher in a new year...with new hopes, dreams and expectations of a year that can't really be worse than 2009. Can it? It's time…

November 16, 2009, 12:00 AM EST

Accidental Blame

A couple of weeks ago I drove back to Westport, Conn., from a client meeting in Tarrytown, N.Y. In order to avoid the dreaded I-95 rush-hour traffic, I took the…

October 12, 2009, 12:00 AM EDT

No More RFPs

The trades have been atwitter lately with a number of RFP kerfuffles. First Current. Then Zappos. In the former, the story behind the story was the innovative use of Twitter…

August 31, 2009, 12:00 AM EDT

Silence Is Golden

In this new "enlightened" era of joining the conversation, it appears that the ship has set sail once and for all on the debate as to whether or not brands…

May 4, 2009, 12:00 AM EDT

Journey to Success

Here's a question I've been thinking a lot about: What kind of future do Web sites have?In the current environment, most brands still struggle to understand the basics of digital.…

April 13, 2009, 12:00 AM EDT

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