There is something undeniably nostalgic about David "The Hoff" Hasselhoff that makes me feel as if I'm back in the '80s. His perfectly coifed hair. His overly dramatic one-liners. The somewhat automated way in which he moves. Whatever it is, it's magic.
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture.
Well, it was inevitable.
In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So we descended on a landmark New York gathering place, Union Square, to find out how Americans feel about their native brands—and if they even know them.
What's the last advertising slogan you remember?
The food world has exploded. Eating is a national past time, and foodie culture is on everybody's lips.
How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think, as we discovered in Brooklyn this week.
John Tejada recently graduated from Montclair State University. He has had internships with Inside Edition, Profound Studios in Brooklyn and Reelife Media in East Rutherford, NJ. He’s super laid back.