You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture.
Well, it was inevitable.
Specs Who Drew Ungvarsky, owner and creative director What Digital agency Where Norfolk, Va. Ten years ago, a computer science major named Drew Ungvarsky who loved designing and developing started Grow in the spare bedroom…
In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So we descended on a landmark New York gathering place, Union Square, to find out how Americans feel about their native brands—and if they even know them.
What's the last advertising slogan you remember?
How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think, as we discovered in Brooklyn this week.
At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…
John Tejada recently graduated from Montclair State University. He has had internships with Inside Edition, Profound Studios in Brooklyn and Reelife Media in East Rutherford, NJ. He’s super laid back.