John Spooner
IQ News: New Online Ad Network, Aaddzz, to Launch
Brand Marketing
Another online advertising network is preparing to join a crowded field. Only this network, called Aaddzz, is hoping that advertisers are ready to fully embrace a pay-per-click pricing model rather [...]
Deal Will Erase Cahners Name
Brand Marketing
BOSTON-Reed Elsevier’s announced buyout of Chilton Publications last week spells the end of the Cahners name in publishing. Reed agreed to pay $447 million in cash to buy the three [...]