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John Ortved

Is Digital Killing the Luxury Brand?

The democratizing power of the Web means figuring out how to go online without going downscale

High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which…

Funny Business

A generation of comedians is changing the ad world with humor (and smarts, too)

Wrigley just couldn’t get on board with the necrophilia.  “I wanted to do this sketch where this guy is at the morgue, and he basically bribes the attendant to let him…

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