John Hegarty

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Chance of a Lifetime

Brand Marketing

Why this is the best time to be in advertisingIs this man mad? Has he completely lost it? A quick glance at any of our trade magazines confirms an industry [...]

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Art & Commerce: Guest Column – When Worlds Collide

Brand Marketing

British By Birth And American By Trade, John Hegarty Explores How Culture Clash Can Lead To Great Ads AMERICA INVENTED advertising focus groups and day-after recall, the three-martini lunch and [...]