NBC Universal wants advertisers to know that when it comes to consumer spending based on what they see in television ads, the 55-64 demo is the new 18-34…
NBC’s upfront pitch this year will hinge on convincing advertisers that buying the network in conjunction with other elements in the NBCU media portfolio can help them reach nine out…
ESPN this weekend will begin making good on a promise to provide its corporate broadcast sibling ABC affiliates with sports programming, when it gives them two hours of sports-themed shows.…
ABC is steaming into the 2010-11 upfront at full sail, pennants fluttering from the mastheads and a new captain at the ad sales helm. And while this spring will mark…
Contextual advertising has been popular online and on some specialized cable networks, most notably the Food Network, for years. But recently, the practice has been increasingly used by the more…
NBC has taken numerous public relations body blows for its handling of the Jay Leno/Conan O’Brien prime-time/late-night fiasco. Luckily for Michael Pilot and the NBC ad sales team, it appears…
NEW YORK Twelve major advertisers have been lined up to sponsor today's telecast of the U.S. vs. Mexico World Cup qualifying match on both Hispanic broadcast network Telemundo and its…
NEW YORK The syndication TV upfront marketplace is about 50 percent complete and is expected to take in around $2 billion, down 20 percent from last year, with cost-per-thousand rates…
NEW YORK Broadcast network television upfront buying for the 2009-10 season is expected to wrap up this week with the five major broadcast networks taking in about $7.2 billion in…
NEW YORK Six CBS and four ABC prime-time shows added more than 1 million viewers each during premiere week (Sept. 22-28), when seven-day DVR viewing was factored in, according to…
