Joe Caporoso
Are ‘Social Media’ Companies Dead?
Performance Marketing
Opinion: In the coming years—as Facebook, Twitter, Snapchat and others are more widely accepted as media companies—it will be interesting to see how the evaluation of their success evolves and [...]
Building a Successful Social Media Team
Performance Marketing
Building a productive social media team remains a challenge for contemporary organizations. Problems arise when employees are not sourced properly, traditional hours are imposed and oft-derided millennials are not managed [...]