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Joan Voight
Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets Expands counter-service model into new cuisines

Chipotle Mexican Grill has ambitions beyond burritos. This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast Asian-style rice bowls and…

May 25, 2014, 8:34 PM EDT

Storefront, a Pop-up Matchmaker, Expands to New York Helps retail brands find short-term space

As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online…

June 26, 2013, 1:00 PM EDT

Ford's Marketing Chief Wants to Make Innovation Affordable Plug-in capabilities across lineup

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept…

June 25, 2013, 12:15 AM EDT

Marketers Need to Embrace Peer-to-Peer Activities The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

May 27, 2013, 9:56 PM EDT

Does the American Shopping Mall Have a Second Life? Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

May 6, 2013, 10:16 PM EDT

Loyal Shoppers Get Beauty Booty Bare Escentuals woos customers with gifts based on data from their purchase history

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather…

April 22, 2013, 9:18 PM EDT

Where's the Party? At 30,000 Feet Virgin America marketing chief: 'What would Richard do?'

Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir Richard Branson’s…

February 5, 2013, 12:27 AM EST

The Great Brand of China The Eastern power aims to become a formidable player in the U.S. marketplace

While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.…

October 29, 2012, 12:04 AM EDT

I Spy a Better Buy Retailers are using surveillance cameras as a marketing tool. Some privacy advocates don't like the looks of it

The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…

October 24, 2012, 6:10 AM EDT

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