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Joan Voight

Cold Call: How Reuben Arnold is Making Flying More Social

Virgin Atlantic’s brand director on networking at the high-altitude snack bar

Richard Branson’s Virgin Atlantic Airways has flown in turbulent skies in recent years, posting losses (albeit shrinking ones) since 2011. Just as the company was inching its way back into…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

Historic Trumps Hip for Levi's New Campaign

CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets

Expands counter-service model into new cuisines

Chipotle Mexican Grill has ambitions beyond burritos. This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast Asian-style rice bowls and…

Storefront, a Pop-up Matchmaker, Expands to New York

Helps retail brands find short-term space

As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online…

Ford's Marketing Chief Wants to Make Innovation Affordable

Plug-in capabilities across lineup

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept…

Marketers Need to Embrace Peer-to-Peer Activities

The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

Does the American Shopping Mall Have a Second Life?

Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

Loyal Shoppers Get Beauty Booty

Bare Escentuals woos customers with gifts based on data from their purchase history

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather…

Where's the Party? At 30,000 Feet

Virgin America marketing chief: 'What would Richard do?'

Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir Richard Branson’s…

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