Jim Smith
Good Advertising Doesn’t Sell: A Manifesto
Brand Marketing
The ad business has always been a business of great pronouncements. The bigger your pronouncement, the more sweeping your theory, the better your claim that you could move the merchandise—and [...]
Cabbie, Take Me to the Digital Age
Brand Marketing
Landing at JFK this week, I hopped into a spanking clean taxi, courtesy of that nice Mr. Bloomberg, and announced the location of my resting place to a charming driver, [...]