As advertising continues to explore and integrate new ways of engaging customers, the tagline seems to be taking a major hit. According to my own unscientific survey, a look at…
Describing its approach to the review as "coming in under the radar," O'Connor Kenny Partners last week was named to handle a summer marketing program for Hard Rock Cafe International.…
Rockett Burkhead & Winslow Adds Third Medical Client to Roster ATLANTA--Rockett Burkhead & Winslow in Raleigh, N.C., survived a review process that began with more than 30 agencies to…
Miami Shop Wins Furniture Retailer's Broadcast, Print Advertising ATLANTA--Levitz Furniture made an agency selection last week in a review that began in March. In doing so, the company made…
Aims to Speed Growth by Bringing Hughes Advertising Into Fold ATLANTA--Cole Henderson Drake, frustrated by slow growth, last week announced it had acquired Hughes Advertising. Both shops are…
Miami Shop Picks Up $10 Mil. bankrate.com Advertising Account ATLANTA - Crispin Porter & Bogusky in Miami has added the $10 million advertising account of bankrate.com, part of Intelligent…
ATLANTA - If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the Atlanta shop will have to fend off a…
ATLANTA - If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the local shop will have to fend off a…
Clockwork's Job Is to Create a Quality Brand Position for the Rum ATLANTA-Clockwork Advertising here, which handles some project work for the Coca-Cola Co., last week added the rum.…
ATLANTA-Giant Foods, one of the flagship clients at Baltimore's Gray, Kirk Vansant, has placed its account into review after internal shifts at the supermarket chain. Billings for the account,…
