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Jim Lovel
Southern Co. Swings for Integrity

ATLANTA Fitzgerald + Co. has launched a regional TV spot push for Southern Co. using golfers from the PGA Tour, including the legendary Bobby Jones, the shop said.Jones, considered one…

May 15, 2006, 12:00 AM EDT

LendingTree Spots Take Unexpected Turns

ATLANTA Unexpected humorous twists punctuate Mullen's latest round of television spots for LendingTree.The work breaks this month and continues the tagline "When banks compete, you win" that the company has…

May 12, 2006, 12:00 AM EDT

Tierney Print Effort Strings Along Martin

ATLANTA Tierney Communications is launching a print campaign for Martin guitar strings next month.The Interpublic Group shop in Philadelphia has produced six ads that will begin running in June issues…

May 12, 2006, 12:00 AM EDT

Tire Specialist Selects Republik

ATLANTA Colony Tire said it has selected The Republik following a review to launch a $1 million advertising campaign for the company's retail consumer division."Tire category advertising can get pretty…

May 10, 2006, 12:00 AM EDT

Louisiana-Pacific Moves Account to N.Y. Shop

ATLANTA Louisiana-Pacific has selected Margeotes Fertitta Powell to handle its advertising after a two-month review, the company said.The incumbent, Buntin Group, an independent shop in Nashville, Tenn., did not defend.…

May 10, 2006, 12:00 AM EDT

Aflac Leaps Into Radio

ATLANTA Aflac plans to launch a national radio campaign next week with two 30-second spots targeting small business owners, the company said.The spots will air on radio networks including ABC…

May 8, 2006, 12:00 AM EDT

WestWayne Names Leader for Direct

ATLANTA Seeking to open new revenue streams and expand its service offering, WestWayne has hired Alan Blount, a former vice president of advertising and sponsorships at BellSouth, as vice president…

May 5, 2006, 12:00 AM EDT

Miller Lite: The Thinking Man's Beer

ATLANTA Miller Lite this week began rolling out television spots from Crispin Porter + Bogusky. The effort abandons the innuendo and machismo of the beer-commercial genre for a slightly more…

May 3, 2006, 12:00 AM EDT

Vital Opens Southeast Outpost

ATLANTA Vital Marketing, which specializes in experiential marketing to ethnic and youth groups, has opened an Atlanta office, its first branch outside New York, the shop said.Vital Marketing opened the…

May 2, 2006, 12:00 AM EDT

Bankers' Group Selects Blattner

ATLANTA The American Bankers Association said it has awarded its advertising account to Blattner Brunner after a review of several undisclosed agencies.The independent Pittsburgh-based shop will service the account from…

May 1, 2006, 12:00 AM EDT