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Jim Lovel

Southern Co. Swings for Integrity

ATLANTA Fitzgerald + Co. has launched a regional TV spot push for Southern Co. using golfers from the PGA Tour, including the legendary Bobby Jones, the shop said.Jones, considered one…

LendingTree Spots Take Unexpected Turns

ATLANTA Unexpected humorous twists punctuate Mullen's latest round of television spots for LendingTree.The work breaks this month and continues the tagline "When banks compete, you win" that the company has…

Tierney Print Effort Strings Along Martin

ATLANTA Tierney Communications is launching a print campaign for Martin guitar strings next month.The Interpublic Group shop in Philadelphia has produced six ads that will begin running in June issues…

Tire Specialist Selects Republik

ATLANTA Colony Tire said it has selected The Republik following a review to launch a $1 million advertising campaign for the company's retail consumer division."Tire category advertising can get pretty…

Louisiana-Pacific Moves Account to N.Y. Shop

ATLANTA Louisiana-Pacific has selected Margeotes Fertitta Powell to handle its advertising after a two-month review, the company said.The incumbent, Buntin Group, an independent shop in Nashville, Tenn., did not defend.…

Aflac Leaps Into Radio

ATLANTA Aflac plans to launch a national radio campaign next week with two 30-second spots targeting small business owners, the company said.The spots will air on radio networks including ABC…

WestWayne Names Leader for Direct

ATLANTA Seeking to open new revenue streams and expand its service offering, WestWayne has hired Alan Blount, a former vice president of advertising and sponsorships at BellSouth, as vice president…

Miller Lite: The Thinking Man's Beer

ATLANTA Miller Lite this week began rolling out television spots from Crispin Porter + Bogusky. The effort abandons the innuendo and machismo of the beer-commercial genre for a slightly more…

Vital Opens Southeast Outpost

ATLANTA Vital Marketing, which specializes in experiential marketing to ethnic and youth groups, has opened an Atlanta office, its first branch outside New York, the shop said.Vital Marketing opened the…

Elvis, Dolly Tout Tennessee

ATLANTA Elvis Presley and Dolly Parton are united through the magic of digital technology to promote tourism in their home state of Tennessee.Chandler Ehrlich, an independent shop in Memphis, Tenn.,…

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