ATLANTA Zimmerman Advertising said it is preparing its first major campaign for Shopko, a Green Bay, Wisc., retailer that selected the Omnicom Group agency for creative and media chores following…
No one can say for certain why Americans will happily shell out $2 for a bottle of water, yet threaten impeachment when a gallon of gas reaches $2.50. But that…
ATLANTA No one can say for certain why Americans will happily shell out $2 for a bottle of water, yet threaten impeachment when a gallon of gas reaches $2.50. But…
ATLANTA Scana Corp. has assigned creative duties on its advertising account to WPP Group's JWT here after a review, the company said.The incumbent, McRae Communications, an independent Atlanta shop, did…
José Mollá, founder and creative director of La Comunidad, was born into advertising. His grandfather opened one of Buenos Aires, Argentina's first agencies in 1929, and his father, Rudy, still…
The major stock indexes finished the week up slightly despite a late report Friday that factory orders were down for the second consecutive month. Worries about another Fed interest-rate hike…
ATLANTA Mike Martin has joined Fletcher Martin as a partner and chief creative officer, according to the agency.Martin, 33, replaces Tim Stapleton, who left the Atlanta shop last week. Stapleton,…
ATLANTA Global Crossing has moved creative chores on its estimated $3 million account without a review to Our Man in Havana, an independent agency in New York.The Martin Agency, an…
ATLANTA The Blue Sky Agency has promoted Mike Schatz to creative director from associate creative director, replacing Tim Smith, who left to start his own shop, the company said.Smith and…
ATLANTA Embarq, the nation's newest telephone company, plans to launch an advertising blitz June 5 to introduce its brand and services.Sources pegged annual ad spending at $50 million. Mullen handles…
