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Jim Kirk
The Future is Now: Midwest Embarks on Restructuring

By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a…

April 4, 2011, 11:04 PM EDT

Miller counters Anheuser-Busch: prepares for likely spring launch of Ice Draft beer

Insiders said the nation's No. 2 brewer most likely will roll out an ice beer as early as next spring. Already, Chicago-based Leo Burnerr Co. is believed to have won…

April 4, 2011, 10:44 PM EDT

Anheuser-Busch looks to test a new filtered draft brand

Anheuser-Busch, facing what could be another tough summer beer-selling season, may test a cold-filtered draft beer under the Bud name before the end of the year. The product could appear in…

April 4, 2011, 10:39 PM EDT

Anheuser-Busch Ices Miller With New Bud Draft Launch

A-B announced it is rolling out the ice brew in Western markets beginning Oct. 4 and nationally thereafter as production capacity allows. It's positioned to go head-to-head against Miller Genuine…

April 4, 2011, 10:35 PM EDT

Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth

CHICAGO - Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron…

December 20, 1993, 12:00 AM EST

What's the Best Ice-Beer Slogan? You Make the Call, Miller Says

MILWAUKEE - Stripped down print ads that ask consumers to pick a tagline aren't new in advertising, but for Miller Brewing Co., it's the latest nontraditional marketing tool the brewer…

December 20, 1993, 12:00 AM EST

D'ARCY DOUBLE PLAY: Blockbuster Shifts Its $100-Million Account to DMB&B/St. Louis . . .

Blockbuster Entertainment closed its six-month -long review late Friday by awarding the $100-million account for its video and music stores to D'Arcy Masius Benton & Bowles/St. Louis.'Over the past six…

December 20, 1993, 12:00 AM EST

Coors, GSD&M hope ice beer catches fire

Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice beer category, but the brewer inched closer by assigning Austin, Texas-based GSD&M a Coors…

December 20, 1993, 12:00 AM EST

Burnett Billings Dip 2% for 1993

CHICAGO - Leo Burnett Co. last week reported an overall billings decline for the first time in a decade.Worldwide billings decreased 1.9% to $4.223 billion. Surprisingly, billings outside the U.S.…

December 13, 1993, 12:00 AM EST

GSD&M Gets Coors Ice; Zima Clearmalt Going National

GOLDEN, COLO. - Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice-beer category, but it inched closer last week, assigning Austin, Texas-based GSD&M…

December 13, 1993, 12:00 AM EST

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