Jim Edwards
Grand Marketer of the Year 2010: James Moorhead, Old Spice
Brand Marketing
Photograph by Tim Llewellyn In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded [...]
Smells Like Clean Spirit
Brand Marketing
In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of [...]
Grand Marketer of the Year 2010: James Moorhead, Old Spice
Brand Marketing
Photograph by Tim Llewellyn In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded [...]
Tylenol Ran Fewer Ads Before April Recall
Convergent TV
McNeil Consumer Healthcare, a division of Johnson & Johnson, pulled almost all its TV advertising for Tylenol a month before the company shut down production at its factory in Fort [...]
Total Recall
Brand Marketing
McNeil Consumer Healthcare pulled almost all of its TV advertising for Tylenol a month before it shut down production at its factory in Fort Washington, Pa., according to the Nielsen [...]
Working Capital
Brand Marketing
If there’s one thing the recession has taught ad agency management, it’s that staffing costs determine profitability. Woe betide the shop or holding company that doesn’t closely match head count [...]
Performance Enhancers
Brand Marketing
Two people have done more than anyone in advertising recently to focus attention on whether executive pay is linked to performance: McCann Worldgroup CEO John Dooner and WPP Group CEO [...]
Euro RSCG Life: Healthcare AOY ’09
Brand Marketing
Euro RSCG Life considers what it learned from a pitch two years ago critical to its success in 2009. Worldwide managing partners Doug Burcin and Donna Murphy toiled for months [...]
The Book’s Not Out Yet, but the Movie Is
Brand Marketing
NEW YORK Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves [...]
The Book’s Not Out Yet, but a Movie Is
Brand Marketing
Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with [...]