Photograph by Tim LlewellynIn the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded…
In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of…
<< Previous page "I always wanted to be a marketer from when I was little. I had an uncle who'd been in the business. I heard P&G was the place to…
McNeil Consumer Healthcare, a division of Johnson & Johnson, pulled almost all its TV advertising for Tylenol a month before the company shut down production at its factory in Fort…
McNeil Consumer Healthcare pulled almost all of its TV advertising for Tylenol a month before it shut down production at its factory in Fort Washington, Pa., according to the Nielsen…
If there's one thing the recession has taught ad agency management, it's that staffing costs determine profitability. Woe betide the shop or holding company that doesn't closely match head count…
Two people have done more than anyone in advertising recently to focus attention on whether executive pay is linked to performance: McCann Worldgroup CEO John Dooner and WPP Group CEO…
Euro RSCG Life considers what it learned from a pitch two years ago critical to its success in 2009. Worldwide managing partners Doug Burcin and Donna Murphy toiled for months…
NEW YORK Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves…
Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with…
